TURN-KEY REBRANDING CONVERSIONS

The Middletown Press— “The new light in the night sky is the latest step in the re-branding of Middlesex Hospital.

Over the weekend, SIGNLite, Inc., a North Haven company, installed a sign atop the hospital identifying it as part of 
“M+ Middlesex Health.”
 
Even though it is crowned with a new sign that serves as a beacon to the community, the venerable hospital (the original building opened in 1904) remains Middlesex Hospital.

A 52-year-old, second-generation family owned business, SIGNLife, which employs some two-dozen people, “designed and engineered the sign,” which was then approved by the hospital administration.

The sign contains some 500 high-efficiency LED modules.

The work — and the location — are nothing new to SIGNLite, DeTulio explained in an email.

“We also removed the old sign that we made and installed in 2004,” he said.

The hospital is not the only place in Middletown where SiGNLite’s work shines.

Among other projects SIGNLite has worked on in the city are Metro 12 cinemas, Liberty Bank, and O’Rourke’s Diner, DeTulio said.”

Expertly Coordinating and Facilitating Rebranding Efforts

Whether we design and fabricate the signs or provide storage and expert sign installation for national companies, SIGNLite has facilitated rebranding efforts seamlessly and efficiently throughout the state. With our experience, secured storage and extensive equipment, SIGNLite is the perfect partner for any company’s rebranding efforts, offering the ability to transition to new signage virtually overnight. Here we offer examples of recent projects. Call us for more examples of our work and information on how we can help you. We understand the importance of partnering with a company you can trust to get the job done right and on time.

Mystic Seaport

Recently went through a major rebrand and advertising campaign aimed at attracting new visitors, and establishing the maritime museum as a year-round attraction. The Seaport officially changed its name to ‘Mystic Seaport Museum’. In additional to the name change, the museum has introduced a new logo and branding package created by Carbone Smolan Agency out of New York City.

The new logo, created in nautical orange stacks the three words comprising the museum’s name in a shape similar to the planks of a ship, with cascading white type representing waves approaching shore. 

The Seaport reached out to SIGNLite in early April of 2018 to partner on the rebranding of the main entry and wayfinding signage throughout the facility based on the new name and logo design. Under tight deadlines, SIGNLite was happy to assist in successfully manufacturing and installing all signs required for a grand unveiling with news and media coverage on May 1st 2018.

First Niagara Changeover Encompasses Shoreline

SIGNLite was hired in April 2011 by Ulrich Sign of Lockport, NY, to obtain permits, remove existing signage, install new First Niagara signs and unveil them at 38 New Alliance Bank locations along the coast of Connecticut from Chester to Cos Cob. SIGNLite’s staff was able to obtain all the necessary permits for all locations within a six-week period. We then focused on the two weeks allotted for installing all the signs and the 2 ½ days scheduled for the unveiling.

Partner:

  • Ulrich Sign, Lockport, New York

Schedule:

  • Removed and installed 19 illuminated pylon signs, 10 illuminated wall signs, 39 sets of illuminated channel letters, 8 sets of aluminum plate letters and 122 directional signs
  • The unveiling was completed by three, three-man crews starting after 3 p.m. on Friday, April 15 and working until late in the day on Sunday, April 17
  • The bank opened as First Niagara on April 18, 2011

Project components:

  • Sign removal/installation began on April 2, 2011, and was completed on April 15
  • Fabricated and installed two, 14-foot x 14-foot illuminated logos for the rooftop of First Niagara’s New Haven headquarters
  • Rebranded 35 ATMs, 37 sets of interior plate letters
  • Removed, recovered and reinstalled 11 awnings

Yale-New Haven Hospital Saint Raphael Hospital gets Signage Renovations with Help from SIGNLite

Because of a trusted partnership spanned over 25 years, SIGNLite was Yale-New Haven Hospital’s first choice to help rebrand the newly acquired Hospital of Saint Raphael. The two combined New Haven healthcare providers, under the nationally acclaimed Yale-New Haven Hospital name, formed the fourth largest medical center in the country. SIGNLite was charged with creating and installing signage throughout the new Yale-New Haven Hospital Saint Raphael campus, including signage and free-standing kiosks.

Bob St. John, SIGNLite’s Senior Project Manager, met with representatives of YNHH to outline a complete conversion for the Saint Raphael campus, including satellite locations in Branford and Hamden. Part of his challenge was knowing the dominant building signage had to be in place on September 12, the first day of the new hospital system, and not before, to meet state regulations. 

 
“We pride ourselves on our long-standing relationships with our clients,” said St. John, “and the new number of companies with national reputations that trust us with their branding and rebranding work is really a testament to the quality of our craftsmen.” 
 
The main hospital signs were changed out the morning of the 12th and, in less than two weeks, over 200 new sign faces were in place, including the painting of all directional signs and rebranding of other signage on the campus.