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The Middletown Press— “The new light in the night sky is the latest step in the re-branding of Middlesex Hospital.
A 52-year-old, second-generation family owned business, SIGNLife, which employs some two-dozen people, “designed and engineered the sign,” which was then approved by the hospital administration.
The sign contains some 500 high-efficiency LED modules.
The work — and the location — are nothing new to SIGNLite, DeTulio explained in an email.
“We also removed the old sign that we made and installed in 2004,” he said.
The hospital is not the only place in Middletown where SiGNLite’s work shines.
Among other projects SIGNLite has worked on in the city are Metro 12 cinemas, Liberty Bank, and O’Rourke’s Diner, DeTulio said.”
Expertly Coordinating and Facilitating Rebranding Efforts
Recently went through a major rebrand and advertising campaign aimed at attracting new visitors, and establishing the maritime museum as a year-round attraction. The Seaport officially changed its name to ‘Mystic Seaport Museum’. In additional to the name change, the museum has introduced a new logo and branding package created by Carbone Smolan Agency out of New York City.
The new logo, created in nautical orange stacks the three words comprising the museum’s name in a shape similar to the planks of a ship, with cascading white type representing waves approaching shore.
The Seaport reached out to SIGNLite in early April of 2018 to partner on the rebranding of the main entry and wayfinding signage throughout the facility based on the new name and logo design. Under tight deadlines, SIGNLite was happy to assist in successfully manufacturing and installing all signs required for a grand unveiling with news and media coverage on May 1st 2018.
First Niagara Changeover Encompasses Shoreline
SIGNLite was hired in April 2011 by Ulrich Sign of Lockport, NY, to obtain permits, remove existing signage, install new First Niagara signs and unveil them at 38 New Alliance Bank locations along the coast of Connecticut from Chester to Cos Cob. SIGNLite’s staff was able to obtain all the necessary permits for all locations within a six-week period. We then focused on the two weeks allotted for installing all the signs and the 2 ½ days scheduled for the unveiling.
Yale-New Haven Hospital Saint Raphael Hospital gets Signage Renovations with Help from SIGNLite
Because of a trusted partnership spanned over 25 years, SIGNLite was Yale-New Haven Hospital’s first choice to help rebrand the newly acquired Hospital of Saint Raphael. The two combined New Haven healthcare providers, under the nationally acclaimed Yale-New Haven Hospital name, formed the fourth largest medical center in the country. SIGNLite was charged with creating and installing signage throughout the new Yale-New Haven Hospital Saint Raphael campus, including signage and free-standing kiosks.
Bob St. John, SIGNLite’s Senior Project Manager, met with representatives of YNHH to outline a complete conversion for the Saint Raphael campus, including satellite locations in Branford and Hamden. Part of his challenge was knowing the dominant building signage had to be in place on September 12, the first day of the new hospital system, and not before, to meet state regulations.