Turn-key Rebranding Conversions

Expertly coordinating and facilitating rebranding efforts

Whether we design and fabricate the signs or provide storage and expert sign installation for national companies, SIGNLite has facilitated rebranding efforts seamlessly and efficiently throughout the state. With our experience, secured storage and extensive equipment, SIGNLite is the perfect partner for any company’s rebranding efforts, offering the ability to transition to new signage virtually overnight. Here we offer examples of recent projects. Call us for more examples of our work and information on how we can help you. We understand the importance of partnering with a company you can trust to get the job done right and on time.

First Niagara changeover encompasses shoreline 

SIGNLite was hired in April 2011 by Ulrich Sign of Lockport, NY, to obtain permits, remove existing signage, install new First Niagara signs and unveil them at 38 New Alliance Bank locations along the coast of Connecticut from Chester to Cos Cob. SIGNLite’s staff was able to obtain all the necessary permits for all locations within a six-week period. We then focused on the two weeks allotted for installing all the signs and the 2 ½ days scheduled for the unveiling.

• Ulrich Sign, Lockport, New York

• Sign removal/installation began on April 2, 2011 and was completed on April 15
• The unveiling was completed by three, three-man crews starting after 3 p.m. on Friday, April 15 and working until late in the day on Sunday, April 17
• The bank opened as First Niagara on April 18, 2011

Project components:
• Removed and installed 19 illuminated pylon signs, 10 illuminated wall signs, 39 sets of illuminated channel letters, 8 sets of aluminum plate letters and 122 directional signs
• Fabricated and installed two, 14 foot x 14 foot illuminated logos for the rooftop of First Niagara’s New Haven headquarters
• Rebranded 35 ATMs, 37 sets of interior plate letters
• Removed, recovered and reinstalled 11 awnings

Wachovia/Wells Fargo Bank Conversion includes 43 locations  

In the fall of 2010, SIGNLite partnered with Image One from Croydon, Pennsylvania to changeover the signage of the former Wachovia Bank to Wells Fargo at 43 locations throughout the state. This large project began with procuring 39 sign permits in less than three weeks.

• Image One, Croydon, PA

• Fall 2010: Image One contacts SIGNLite to begin the project
• Three Weeks’ time: 39 sign permits were procured throughout the state
• January, 2011: 43 sets of channel letters were installed along with 17 new pylon signs and 12 new monument signs
• March, 2011: Five of SIGNLite’s crews unveiled the signs at 41 branches of Wells Fargo throughout Connecticut in less than 15 hours

Project components:
• Five crews were deployed with the task of unveiling the new signage at 41 Wells Fargo Bank branches throughout the state in 15 hours
• In that 15 hours, SIGNLite removed 83 sets of channel letters and installed 83 new sets of illuminated and non-illuminated channel letters
• 17 Wachovia pylons were replaced with 17 Wells Fargo pylons
• 12 monument signs were removed and 12 new monument signs were installed, some requiring site excavation and foundations.

Yale-New Haven Hospital Saint Raphael Hospital gets signage renovations with help from SIGNLite 

Because of a trusted partnership spanned over 25 years, SIGNLite was Yale-New Haven Hospital’s first choice to help rebrand the newly acquired Hospital of Saint Raphael. The two combined New Haven healthcare providers, under the nationally acclaimed Yale-New Haven Hospital name, formed the fourth largest medical center in the country. SIGNLite was charged with creating and installing signage throughout the new Yale-New Haven Hospital Saint Raphael campus, including signage and free-standing kiosks.

Bob St. John, SIGNLite’s  Senior Project Manager, met with representatives of YNHH to outline a complete conversion for the Saint Raphael campus, including satellite locations in Branford and Hamden. Part of his challenge was knowing the dominant building signage had to be in place on September 12, the first day of the new hospital system, and not before, to meet state regulations.

“We pride ourselves on our long-standing relationships with our clients,” said St. John, “and the new number of companies with national reputations that trust us with their branding and rebranding work is really a testament to the quality of our craftsmen.”

The main hospital signs were changed out the morning of the 12th and, in less than two weeks, over 200 new sign faces were in place, including the painting of all directional signs and rebranding of other signage on the campus.